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Today, dental marketing for the dental practice and dental industry company is no longer an option but a necessity. Giving up Marketing & Management means losing a large share of the market and not existing in what is now called word of mouth 2.0.
Most people who want to do marketing start out with a lot of enthusiasm, having the goal of doing lead generation and the expectation of getting profiled leads right away. The problem is that these results are often not achieved.
Why? The reason is that they embark on the journey with the wrong approach, missing out the steps necessary to achieve their goals.
For the communication project to perform well and the communication to be correct, it is important to follow a proper timing and define the primary and secondary actions to be taken.
Integrated communication actions involving the use and development of multichannel and multi media marketing yield the most in terms of ROI (Return on Investment) and redemption (Conversion Index).
At Ideandum, we operate with a predictive method, whereby each initiative must be measured and implemented with next steps. One of the tools that we recommend is the Report, a daily element in Ideandum, which is designed to constantly improve and modify our strategies to achieve the budgeted expectations.
Brand Awareness campaign aimed at raising awareness of Straumann.
who knows and has interacted with Straumann but is not yet convinced to purchase.
“Take the test” campaign that aims to deepen the relationship with the user and increase their awareness of the Brand.
ready to be contacted by Straumann and possibly purchase.
Campaign directed at the information landing aimed at getting him to enroll in the Straumann course.
In order to start a structured and successful project, it is therefore essential to take measurements, in other words, to ‘sit down together’ and, by means of a strategic comparison, to analyse the starting situation, the means available and, above all, the objectives to be achieved.
The Analysis phase is an appointment reserved for you during which you can tell us your story and talk about your goals. Not only that. It is also crucial to understand your priorities together and to define the right timeframe for activities concerning the 5 elements of Dental Marketing and Management accordingly.
At Ideandum, our approach is based on analytical and careful observation. Since 2013, we have implemented Marketing and Management strategies and provided concrete solutions for more than 800 Clients including Dental Practices and Companies in the Dental Sector.
For more than 8 years, we have been operating nationwide thanks to our network of Account Managers in every region.
As the largest Marketing and Management Company in the Dental Sector, we are offering you the possibility of obtaining a 30-minute Free Consultation.
Fill in the FORM below: our Senior Business Consultants will help you understand your real needs and guide you on your path to growth.
