Ideandum Academy was created as a certain answer to the problems that any dental practice might have related to sales, internal organisation, time and resource optimisation and much more.
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Il primo passo verso il cambiamento è sempre il più difficile. Una delle qualità che contraddistingue però un professionista vincente è il coraggio di guardare avanti, di cercare una soluzione. Questo è anche lo spirito di Ideandum, ciò che facciamo da quasi un decennio come prima Azienda di Marketing e Management del Settore Dentale in Italia: TROVARE SOLUZIONI.
Ecco perché abbiamo ideato Generare Valore: la Masterclass per Dentisti e Personale del Reparto Segreteria che ha l’obiettivo di trasmettere il metodo per vincere nel Settore Dentale. In poche parole? La reale opportunità di scegliere la via giusta, guidati da chi la conosce bene perché ci è già passato un milione di volte.
Quello che vogliamo è riassumere i nostri quasi 10 anni di esperienza in 2 giorni e mezzo, con lo scopo di illustrare le regole per vincere in questo Business:
È l’unica attività di formazione specifica per le Aziende che operano nel settore dentale.
Perché anche noi, come te probabilmente, abbiamo partecipato a molti corsi di formazione. Ogni volta speravamo di trovare risposte a tutte le nostre domande e invece tornavamo a casa con ancora più dubbi. Questo perché si trattava di corsi generici, creati per “accontentare un po’ tutti”. Ogni esempio, ogni caso analizzato, per quanto simile, non rispecchiava mai totalmente il nostro. Questo significava tempo e soldi buttati. Ecco perché abbiamo deciso di creare un corso su misura, direttamente presso la tua attività, per fornire risposte precise alle tue reali domande.
Dall’analisi della tua attività alla creazione del tuo percorso personalizzato. Non uno dei normali corsi di formazione al quale adattarsi, ma l’unico corso di formazione che si adatta alla tua realtà.
La formazione direttamente presso la tua attività. Ottimizza tempi e costi di trasferta. Incontreremo la tua realtà per cogliere le tue esigenze in modo approfondito.
Realizzato dagli esperti di Ideandum, la prima Azienda in Italia specializzata nel settore dentale e medicale. I vantaggi? Consigliamo e adottiamo strategie Data Driven, basate sui numeri e le analisi della nostra esperienza. Ciò ci consente di sviluppare costantemente un modello di marketing di tipo predittivo.
Ideandum Academy was created as a certain answer to the problems that any dental practice might have related to sales, internal organisation, time and resource optimisation and much more.
It is only through continuous comparison that the strategies, ideas and activities that enable the numerical and organisational targets to be achieved mature. Training modules, Live and Web meetings contribute to managerial growth and the achievement of professional competence and efficiency.
The first step is carried out inside the practice where the Training Manager will carry out an in-depth analysis of the reception, the patient pathway, the secretariat, the environment and the management of the practice. At the end of the audit, the Trainer will provide a written analysis including a list of improvement actions to be planned.
Studio days and web meetings for training, strategic planning, monitoring results, comparison and personalised coaching. The alternation of theoretical lectures and practical exercises will allow you to test yourself, internalise the notions and make the activities that make a studio efficient and effective.
Experienced trainers teach concepts and strategies specific to the dental and medical sector, integrating the opportunity to share experience with other professionals. We select the most suitable modules for your growth path.
La consapevolezza dei tuoi numeri è fondamentale non solo per compiere scelte strategiche, ma anche per sapere quali sono gli aspetti da migliorare o da valorizzare delle tua attività. Se non hai mai sentito parlare di MOL, Break even point o Business Plan, questo corso fa al caso tuo.
Sapresti calcolare il tuo costo poltrona? Il listino prezzi del tuo Studio Odontoiatrico è in linea con il mercato e il tuo target? Quali modalità di pagamento metti a disposizione dei tuoi Pazienti Odontoiatrici?
È giunto il momento di prendere consapevolezza dei numeri del tuo Studio Odontoiatrico.
Dental web marketing is necessary but not sufficient on its own. In fact, during our first years of operation, we realized early on how essential it was to supplement web marketing activities with targeted dental management actions aimed at the main areas of the practice. What are these areas?
All dental office activities that stimulate and persuade the dental patient (consciously and unconsciously) are encapsulated in the Patient Journey.
How to make the dental patient have a peaceful and fulfilling experience in the dental office? In this course we will teach you how to welcome him/her in the best possible way, communicating your professionalism outside and inside the office. The first visit will become an opportunity to get them to accept the quote with confidence.
How to Approach the Dental Patient over the Phone: In this course we will reveal the most effective techniques to emotionally engage the patient, keep the relationship warm, and positively close the first visit. Have you ever thought that the person who answers the phone is in effect representing you?
Did you know that your patient is your best Dental Marketing tool?
You will learn how to motivate your patient and make them the ideal testimonial for your Dental practice. Word of mouth, cross-selling, and new leads are just some of the benefits you’re going to gain.
Have you ever considered that the dental patient experience in your dental practice is not just limited to the clinical visit itself? It also includes the reception, the proposal of the treatment plan and the moment of payment. The aim of Ideandum Academy is to accompany you along this path by building up the dental patient’s loyalty and finally leading him/her to think: “I want to entrust myself to this dental practice”.
“Secretarial Superpowers: turn phone calls into patients” is the course for the secretarial department and practice owners who want to increase quote closings and retain their patients.
This is the unique, comprehensive and practical ONLINE course where you really learn how to handle patient calls and conduct efficient recall.
A winning METHOD based on 3 main pillars:
Dentists and secretarial figures are highly clinically qualified professionals, but they often do not know and do not adequately apply modern sales strategies, recall, and techniques to retain patients.
What meaning do we at Ideandum Academy give to the term “selling”?
The patient must always be placed at the center of every activity: for us, selling means meeting his or her needs in an ethical way.
All our dental management activities are geared toward training doctors and hygienists by following this precise ethical value.
It is also important to always keep in mind the importance of the relationship between doctor and patient in this historical moment that is being called the 3.0 sales era.
Empathy, passion and knowledge are the basic values that cannot be missed and serve as the basis for all the techniques that Ideandum Academy has refined over the years.
New leads of the Dental Practice are often referred to as “cold”: why?
Such patients do not know (or know very little about) our practice and services. At the same time, cold contacts also represent the new lifeblood for your business, which is precisely why they are very delicate contacts that must be treated with a precise method.
With an experienced team, we will support you with theoretical and practical training from start to finish, providing you with tailor-made objectives and strategies. The organisation of the firm will be optimised through defined and shared protocols and at the same time the performance of resources will improve through coaching with the Training Manager.
Do your staff remember to close the windows and switch off the light in the dental office at the end of the day? How to become a causative leader? Are you so sure you know how to manage the dental office secretariat at its best? Human Resources management is not easy, but if done correctly it could really be the key to improving your business. Remember, valuing Human Resources is synonymous with profit.
Your employees are your greatest asset. Discover all dental management solutions to motivate your human resources and share with them your dental practice’s mission, vision and values.
Some of the leading figures in the dental world have decided to embark on an ambitious collaboration with Ideandum. In addition to being our customers, they are the official Dental Mentors of Ideandum. The aim of the Dental Mentor project is to build a virtuous ecosystem, a community of passionate professionals who are committed to working together to create a fertile ground for sharing, training and creating innovative projects by bringing their specific experience in the field of dental marketing and management.
Ideandum Academy offers a wide range of management services for companies in the dental sector. More trained staff, more prone to problem solving, with more “weapons” for the benefit of the Dental Company. Sales Force area more structured, more capable and more result-oriented.
Ecosystem generation, increased customers, increased work, increased turnover.
By increasing the training of staff, collaborators, nurturing the Sales Force and generating an ecosystem, the reputation of the Dental Company will grow and consequently so will the quality delivered by it.
In order to start a structured and successful project, it is therefore essential to take measurements, in other words, to ‘sit down together’ and, by means of a strategic comparison, to analyse the starting situation, the means available and, above all, the objectives to be achieved.
Conosci una strategia efficace per riportare i pazienti dormienti sulla tua poltrona? In questo corso analizzeremo gli aspetti più significativi degli strumenti di vendita e, attraverso nozioni teoriche ed esempi pratici, ti dimostreremo l’importanza di questi argomenti, non solo per la Customer Experience del paziente, ma anche per il benessere del tuo Studio.
Vendita è una parola che, troppo spesso, viene percepita come negativa dai professionisti del settore dentale e medicale. La verità è, invece, che conoscere le tecniche per far accettare i piani di cura, le strategie di Cross-Selling e Up-Selling, è fondamentale per il benessere della tua attività.
The Analysis phase is an appointment reserved for you during which you can tell us your story and talk about your goals. Not only that. It is also crucial to understand your priorities together and to define the right timeframe for activities concerning the 5 elements of Dental Marketing and Management accordingly.
At Ideandum, our approach is based on analytical and careful observation. Since 2013, we have implemented Marketing and Management strategies and provided concrete solutions for more than 800 Clients including Dental Practices and Companies in the Dental Sector.
For more than 8 years, we have been operating nationwide thanks to our network of Account Managers in every region.
As the largest Marketing and Management Company in the Dental Sector, we are offering you the possibility of obtaining a 30-minute Free Consultation.
Fill in the FORM below: our Senior Business Consultants will help you understand your real needs and guide you on your path to growth.
Conosci una strategia efficace per riportare i pazienti dormienti sulla tua poltrona? In questo corso analizzeremo gli aspetti più significativi degli strumenti di vendita e, attraverso nozioni teoriche ed esempi pratici, ti dimostreremo l’importanza di questi argomenti, non solo per la Customer Experience del paziente, ma anche per il benessere del tuo Studio.
Vendita è una parola che, troppo spesso, viene percepita come negativa dai professionisti del settore dentale e medicale. La verità è, invece, che conoscere le tecniche per far accettare i piani di cura, le strategie di Cross-Selling e Up-Selling, è fondamentale per il benessere della tua attività.
