EARLY BIRD: ADVANCED MARKETING COURSE FOR DENTISTS AND OFFICE MANAGERS
EARLY BIRD UNTIL SEPTEMBER
Dentist: do you mirror yourself in one of these situations?
We bet you’ve thought about it at least once!
Learn more about
GENERATE VALUE
Who is this course for
The entire program is created exclusively for Dentists, Office Managers and Secretary’s Office.
2,5 days course
Advanced Marketing course for Dentists and Office Managers: 1,5 days live and 1 day online! Valid for 2 people!
Hands-on course
During the course you will have many materials available and we will do many practical exercises with tools that can be applied immediately to the marketing of your dental practice.
“THIS DENTAL MARKETING COURSE CHANGED MY DENTAL PRACTICE”
Why did you decide to participate in the “Generate Value” course?
“I wanted to learn more about the potential of dental marketing. I had negative experiences with other marketing agencies and I wanted to understand my mistakes. Also, I wanted to make my office manager aware of some dental marketing activities that she could probably carry out on her own, because let’s face it, who better than us in the clinic to convey our unique value?”.
What did you like about the course?
“I really liked the fact that it was not just a theoretical course, like the usual marketing courses. They made us do hours of practical exercises and gave us templates that we could then use independently, explaining in detail how to analyse reports and how to carry out some social media and lead generation activities. In addition, the speakers were not only experts in the dental sector but also all specialised in marketing.”
Who would you recommend it to?
“I would recommend it to all my colleagues who aim to increase their turnover and visibility and who do not feel sufficiently valued for their clinical skills. I think it can be a course suitable for both beginners and experts due to Ideandum’s extensive knowledge of both dental and web marketing.”
“THIS DENTAL MARKETING COURSE CHANGED MY DENTAL PRACTICE”
Why did you decide to participate in the “Generate Value” course?
“I wanted to learn more about the potential of dental marketing. I had negative experiences with other marketing agencies and I wanted to understand my mistakes. Also, I wanted to make my office manager aware of some dental marketing activities that she could probably carry out on her own, because let’s face it, who better than us in the clinic to convey our unique value?”.
What did you like about the course?
“I really liked the fact that it was not just a theoretical course, like the usual marketing courses. They made us do hours of practical exercises and gave us templates that we could then use independently, explaining in detail how to analyse reports and how to carry out some social media and lead generation activities. In addition, the speakers were not only experts in the dental sector but also all specialised in marketing.”
Who would you recommend it to?
“I would recommend it to all my colleagues who aim to increase their turnover and visibility and who do not feel sufficiently valued for their clinical skills. I think it can be a course suitable for both beginners and experts due to Ideandum’s extensive knowledge of both dental and web marketing.”
GENERATE VALUE:
FOR THE DENTIST AND THE SECRETARIAL DEPARTMENT
STRATEGIC MARKETING
WEB MARKETING
CUSTOMER EXPERIENCE: 'BEING CHOSEN
The entire program is created exclusively for Dentists: request more information now!
Program
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Strategic Marketing
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Target, Core Business and Positioning
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The marketing plan as a strategic document for brand building
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Key performance indicators for analysing a dental practice to support the creation of a business plan
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What is Branding, Persuasive Copy Pills and Neuro Marketing
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Introduction to web marketing
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The basics of web marketing: what are acquisition and conversion
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Why social network management is important and what the first steps are
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Introduction to social lead generation campaigns
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Business manager and Google Analytics overview
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Overview of Google positioning, the difference between ADS and SEO
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Building a website and landing page with wordpress
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What are magnets and opt-in pages, what is a funnel
Program
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Social Media Management
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Creating a digital passport and setting up a Facebook and Instagram page
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Analysis of the various platforms and statistical data according to the target audience
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Useful tools to be used to support content (canva, bot, mailchimp etc.)
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The role of the dental practice social media manager
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Insights into Facebook and Instagram
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Google my business and reviews
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How to engage influencers and patients
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How to create maintenance content and an editorial plan, the importance of magnets and news
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Reels and stories
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Content sponsorship
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Practical exercises
Program
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Social media lead generation campaigns
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Social media lead generation campaigns
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Introduction and setting up the Facebook Business Manager
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What is the Facebook Pixel and how it should be set up and used
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How to create personalised audiences on Facebook and use targeting to optimise campaigns
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Analysis of campaign performance and key indicators to monitor
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The various types of lead generation campaigns that can be implemented
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What AB-Test campaigns are and what they are for
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What are the winning campaign creations and what are their benchmarks
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Useful supporting tools
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Practical exercises
Not satisfied with the course?
No problem…
… the Generate Value course benefits from the “satisfied or refunded” formula. Why? We are 100% sure that we offer a course with extra-clinical dental marketing content of the highest quality.
ABOUT US
EARLY BIRD OFFER
Pay in a single shot by September 30th and you will get a discount and the following plus and materials:
- Certificate of attendance and Power Point presentation
- Strategic marketing guide for your dental practice
- Template for building a winning marketing plan
- Social media management guide
- Templates for posts, stories, reels and magnets
- List of interesting topics for patients
- Template for influencers
- Templates of the best targets to use for sponsorships
- Guide to creating a digital passport and for your personal branding
- Excel file for creating an editorial plan
- Editorial calendar checklist
- Guide to setting up a business manager
- Best targeting scheme for lead generation campaigns
- Excel file campaign creation and ab-test analysis
- Guide to the KPI to be analysed to improve campaign performance
- Checklist for testing a campaign
VALID FOR 2 PEOPLE!
£3.500
£2.600
Strategic marketing materials
Social Media Management materials
Social Media lead generation campaigns materials
AVAILABLE DATES:
OCTOBER 13TH, 14TH AND 27TH
1ST Session live for Dentist and Office Manager
- October 13th from 9am to 6pm
- October 14th from 9am to 3pm
2ND Session online for Office Manager
- October 27th from 9 to 6pm
FEBRUARY 23RD, 24TH AND MARCH 8TH
1ST Session live for Dentist and Office Manager
- February 23rd from 9am to 6pm
- February 24th from 9am to 3pm
2ND Session online for Office Manager
- March 8th from 9 to 6pm
Where? London Marriott Hotel Canary Wharf, London
Download the program, check availability and find out the price:
What do you think those who relied on Ideandum
REFERENCES
Some of the more than 1,000 customers with whom we have had the honour of working in almost 10 years of activity.
MASTERCLASS “GENERATE VALUE”
Fill out the form to download the free brochure and be contacted for more informations.
On the following page you will also find a nice surprise for you!
Hope to know you soon!
LEGAL HEAD OFFICE
Rex House
St. James’s 4-12 Regent Street SW1Y 4PE, London United Kingdom
+44 7383 763006 | business.uk@ideandum.com