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It is a concept that leaves no room for interpretation.
Over the years, the world of dentistry has had to contend with an increasingly competitive and demanding environment, such as technological innovation, managerial competence, human resources management and fierce competition.
Everything that represents ‘Knowledge’, Clinical Experience, Competence and Professionalism is intercepted and often conditioned (sometimes unconsciously) by what happens in the extra-clinical area. This can cause unpredictable surprises with sometimes disappointing or unexpected outcomes in terms of management and performance.
Years of experience in the specific field have enabled the author to offer a systematic and prolonged analysis of the dynamics in the firm-patient and owner-human resources relationship. In addition, the more introspective and delicate professional-employer relationship, favouring precisely the observation of interactions in the extra-clinical area
In this book, perhaps unfamiliar terms such as ‘Target’, ‘Acquisition’, ‘Conversion’, ‘Patient Path’, ‘Customer Experience’ will emerge. Words that, together with many others, will be developed in a necessary logical sequence and in the clearest possible way. The title of the book is intended to be “a promise”, to those who will have the right motivation to read it, to pass on experience, notions, suggestions and secrets to put the professional in the best situation to examine, deal with and resolve possible critical or dissatisfactory situations.
How to be chosen by the dental patient, management control in the dental practice, human resources management, marketing and web marketing will be the five fundamental elements in this analysis
Over the years, the world of dentistry has had to contend with an increasingly competitive and demanding environment, such as technological innovation, managerial expertise, HR management and fierce competition. This is why in 2013 we were the first to devise development tools and strategies for dental practices and companies in the dental sector, with an approach guided by concrete experience, listening and reading data.
