The logo for dental sector companies and dental practices represents the first distinctive sign with which a client or potential patient comes into contact. A logo encompasses a great many meanings, conveyed by specific shapes and colours. To condense all this into a single graphic sign certainly takes someone who knows what they are doing.
Effective communication must induce reactions, emotions and consequently actions in the potential customer. The Somatic Marker is a symbol of a graphic nature that is associated with your brand:
At Ideandum we study the most suitable Somatic Marker to associate with the image of your company or dental practice, to inspire certain emotions in the people who receive the brand messages.
A dentist’s brochure serves to introduce the dental practice, the services offered and the values that guide it. It should say just enough to intrigue and lead the potential patient to contact the practice.
A corporate image is how the practice presents itself to its patients. It includes a set of visual elements that convey the brand identity in a consistent, appealing and memorable way.
How to make patients comfortable in a dental clinic? Many feel uncomfortable even at the idea of calling the dentist because they think of a cold environment and associate it with pain.
Patient path graphic design is the first step in dental patient management. It will allow you to design a welcoming and relaxed environment where people feel good.
Once won over, a patient will be the first to tell family and friends about his or her positive experience. In this way you will have one of the most powerful marketing levers, word of mouth, on your side.
Photo shoots and video-editing are two essential tools to convey brand identity, personalise digital marketing strategies and acquire new patients.
Videos are the digital tool that comes closest to human contact, giving authority and generating trust. Unlike snapshots, they convey a person’s expressions, mannerisms, and the way they pose and speak.
For them to be effective, they must be brief and useful to the potential patient. It is best to make a series of short videos, giving little information, but in a clear and engaging way.
A dental marketing company’s strategy focuses on targeting and enabling growth, evolution and expansion. Graphic activities are a part of this strategy and must be chosen carefully so as not to waste energy and maximise ROI.
But what are the main ones?
